easyfundraising Case study: Earlswood Cricket Club

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November 22, 2021
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easyfundraising Case study: Earlswood Cricket Club


Introduction

Earlswood Cricket Club in Solihull, West Midlands have been using easyfundraising for
over 5 years and have been very successful in gaining simple, free donations via their
supporter’s online shopping activities and through referring other clubs to register.

After being referred to easyfundraising by another cricket club, Neil Thorne, Earlswood’s
membership secretary, became the main advocate of the easyfundraising message through
the club, to both staff and members.

Why did they sign up?

As a voluntarily run operation, like most clubs, Earlswood recognised the need to raise funds, but do this in a way which did not interfere too heavily with volunteer’s time during the working week and their free time away from the club. Easyfundraising made this possible:

“it’s essential for us to get funds from wherever we can” said Neil. “This seemed like an excellent way of raising money without impacting people with more work”.

How did they get started?

Following initial sign up, easyfundraising provided a range of promotional tools to help Earlswood spread the word to target supporters in the club and beyond.

Neil explained, “I raised a news item on our website to talk about the benefits, this was then emailed to all of our members, as well as via social media to the wider followers. I follow this process multiple times through the year.”

To date, Earlswood have 51 active supporters, providing donations each time they shop online.

How do they know how it's going?

The easyfundraising web portal for the club, allows all supporters connected with the club to see the difference they are making,

“It’s very easy to track our progress, our cause page shows our earnings and shows a ranking of our top 10 supporters, creating competition and motivation!” said Neil.

This unites the club community together for a greater social good, generating excitement and fun along the way.

What has the funding made possible?

The club have been able to invest significantly in their juniors team, buying a range of new equipment for the under 11’s team to train and develop their skills as they continue on their path to the senior side and provide future success for the club out in the middle.

“Our cause page shows our earnings and shows a ranking of our top 10 supporters, creating competition and motivation!”

Register with easyfundraising

Tips for success

1. Make the most of referrals – spreading the message at matches. The club receive a 20% referral fee from all donations generated by their referred causes, within the first 12 months of their sign up. So far, the club has referred 15 other causes, and generated a significant funding channel via this action.

2. Work as a team - “My advice to any other clubs who need to raise funds is to do it through easyfundraising, keep on pressing home the message of how easy it is, and work together to succeed.”

3. Promote the reminder toolbar – that way supporters are reminded to shop via easyfundraising whenever they are shopping online.

Register with easyfundraising

Use easyfundraising to raise FREE funds for your club

If you're a webmaster of a UK club, you can start collecting FREE donations today. All you need to do is:

  1. Go to the Performance section of your Club Control Panel.
  2. Click the easyfundraising tab.
  3. Click the Register my club for free button and complete the short sign-up form.

Remember, if your club already have an easyfundraising page, click the 'Already registered' button and provide your current easyfundraising cause URL (found in the "Share your Cause Page" box on Raise More).

control panel easyfundraising page

Support

If you have any questions about easyfundraising, please contact our Support Team via email, Live Chat or by calling 01924 470 695.

Thanks,
Pitchero

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