Pitchero Starts Pilot Project to Provide Finland FA with Grassroots Participation Platform
Pitchero, the UK’s leading provider of technology to grassroots sports clubs, has today signed a pilot agreement to provide a grassroots digital platform to the Football Association of Finland and its member clubs and leagues.
The platform - the first of its kind in the world and a culmination of ten years’ continuous development by UK-based Pitchero – is designed to support National Governing Bodies around the world and their objectives to grow grassroots participation and generating revenue for their sport..
The platform does this through a combination of Pitchero’s award-winning websites and mobiles apps, which include data and monetisation tools for national governing bodies, including; central membership management; retail integration and data collection, enabling National Governing Bodies to engage with their grassroots participants online.
The technology is managed and supported by Pitchero, but branded and controlled by the FA of Finland.
For the participants, everyone within Finnish football; players, parents, coaches and officials, can access the network through websites and mobile apps designed especially for them and their role within their sport and club.
The Finland FA are currently testing the platform and if successful the technology could be expanded to all 900 football clubs in Finland.
Pitchero is already used by over 10,000 sports clubs worldwide and reaches millions of active participants each month. Over the last 10 years, Pitchero has developed the UK’s leading platform for grassroots sport which National Governing Bodies are now taking advantage of.
Alongside the FA of Finland, the new white label solution – nicknamed Together - is currently being trialled by multiple UK Governing Bodies, including the Welsh FA and the Scottish FA.
Timo Huttunen, Deputy General Secretary of the Finland FA commented: “Capturing real time data and communicating with grassroots clubs is essential for the Finland FA.
“To do this, we required a single platform which could be used by all teams and clubs, from elite to amateur. We are optimistic with Pitchero’s huge capability and their ability to provide a platform which can generate new revenue streams and greater digital opportunities for our existing and prospective partners.”
Pitchero CEO Mark Fletcher commented: “Governing Bodies are aware how crucial technology is to the development and growth of grassroots sport. Pitchero is the leading provider of this technology and now, working in partnership with NGBs, we have created a full white label solution for an NGB which unites their grassroots community online with a custom digital network.
“Furthermore, the networks will generate considerable revenue for the NGB, not only paying for the cost of the service but generating a positive return.
“In short, we can deliver a solution to NGB’s which drives participation and revenue.”
Pitchero is a digital sports platform giving sports clubs everything they need to run online including websites, mobile apps and instant video. Their goal is to make running a sports club easy so teams can spend more time playing, coaching and watching the sports they love. 10 years after launching, Pitchero now champion 10,000 clubs across the globe.
Growing participation and revenue are the biggest challenges facing national governing bodies. Pitchero believes the solution lies in new, innovative technology designed to engage participants, improve communication and unite grassroots sport online.
To do this, Pitchero has created Pitchero Together, a unique digital sport platform, giving National Governing Bodies the power to unite their grassroots community online and generate new revenue, within a branded digital network.