Quick wins for sports clubs
For those running a club website, knowing what to feature and sell can be a difficult judgement call. Follow this quick wins checklist with three zero-cost ideas for your grassroots sporting club.
1) Homepage featured content
There are 4 news items rotating on a carousel at the top of your Pitchero homepage. These items are your prime real-estate and readers will see them without needing to scroll.
The homepage is your chance to create a welcoming environment and make a real positive impression on potential new members, encouraging them to look for further information and potentially join your club.
Show off how your club is a great force for good in your community, shaping role models and offering leadership opportunities.
You can show your club is committed to gender equality and busting stereotypes by regularly featuring women and girls on the homepage.
If you don’t update the homepage regularly, it can give the impression your sports club website is out of date - when it isn't.
There might be a short and sharp list of recent club news further down the page, but that relies on people looking and noticing.
It’s easy to forget to do but here’s how to update homepage featured content with a few clicks. Alternatively, edit the date of your four featured posts so they are more recent.
This is a change you can implement easily, that could have a big positive impact.
2) Club shop
If you visit shops on sports club websites, you might sometimes see the words: ‘No products available’.
That could be because the club has already collected membership fees (depending on the sport) or is in the process of working out the pricing for a new season.
Where possible, offer something members or supporters can buy all-year-round (like a lottery), teamwear or alternatively, encourage donations with a powerful, fundraising message.
3) Supporting sponsors
Community sporting clubs can promote their sponsors at quieter times of the year as well as during the season. Whether small local businesses or global leaders, you can encourage revenue at all times of the year.
Profile them on your website with active links to their website and social media.
Make sure you include active links - i.e. a working URL highlighted blue. When you’re creating or editing an article, highlight relevant text, then click the hyperlink icon and add the web address.
For any new partnerships, think about creating a blog post with a specific offer for your members or explain how the sponsor is getting involved with the club.
Bonus - Links to your website on social media bios
Make sure your website address is correct on the bio of your Twitter, Facebook, YouTube, Instagram and TikTok social channels.
Sounds simple, right? A quick click around the Pitchero rankings shows there are quite a few links that don't work or point to an old website. An easy but important fix!
Book a demo with a Pitchero expert
If your club is interested in joining Pitchero or upgrading its package, book a demo to have all your questions answered.
We have case studies of clubs from different sports who discuss how they use Pitchero and get the most from it.