The ultimate guide to collecting club donations online!

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October 16, 2020
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The ultimate guide to collecting club donations online!

Since unveiling our brand new Donations tool on 30th March, clubs have jumped at the chance to increase their fundraising during the coronavirus outbreak.

Using the new Donations tool, clubs have already collected over £170,000 of donations to aid with the financial hardship caused by the coronavirus lockdown. With donations of varying sizes, the generosity of the grassroots community has helped several clubs such as Richmond Cricket Club and Chinnor Rugby Club, to raise thousands of pounds. 

Speaking about the tool, Richard from Richmond FC said

"Our Appeal is going well, and the tool is a part of that. We have already made significant progress, with some people taking the opportunity to donate a bespoke amount. I have been hugely impressed with the responsiveness from Pitchero"

Whilst Sean from Chinnor Rugby Club said

"It is very straightforward and quick to create a donation product using the new tool. So far (as of  16/04) we’ve received over £7,000 from almost 80 donors and our Board is very pleased - and grateful. People have been so generous at a very difficult time."

Since our first webinar about donations at the beginning of April, clubs have launched their own donations pages and we've been monitoring their success; there are now over 190 clubs raising funds with Pitchero!

From rugby to cricket to football, dozens of clubs are using the Donations tool to encourage people to give back to the club, in a time where they need financial support the most.

Whilst some clubs have been prompted by members asking how to make a donation, such as Coney Hall FC,

Screenshot 2020-04-06 at 16.25.00

Other clubs however, are finding the situation more challenging and require the funding in order to survive.

Screenshot 2020-04-06 at 16.24.30

Want to set up the donations tool for your club?

1) Read our blog or watch the tutorial below.

2) Next, you need to get the word out to a wide audience. We've put together a Donations tool starter pack, complete with templates for email, social media, local press and your club website that you can use to help you with this step. Click below to download the templates now.

Download all templates

3) Make sure to use all the features provided by Pitchero; add a sticky news item to the top of your club homepage and send an email to all of your registered club members. 

4) Assign members to the donation product and send them an invite to make a donation online. This is perfect if you're replacing membership fees with a donation this season. Here's a guide on assigning and prompting members.

Finally - use social media to reach your wide local community and past players. Whenever you post on Twitter/Facebook, make sure you link directly to the donation page to make it easier for people to donate!

If you need a hand setting this up, or have any questions about how to use Shop & Payments, please email Or to book a demo of the Shop & Payments tool, click here.


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