Getting more value from your club website
For many grassroots clubs, the website started as a necessity. Somewhere to host fixtures, display a few details, and tick a box. But today, a club website can be much more than that. When used properly, it becomes the engine room of the club, helping volunteers save time, improve communication, raise funds, and grow membership.
The key isn’t doing more work. It’s making sure your website is working harder for you.
Club and team management at the core
The most valuable club websites are built around how clubs actually operate day to day.
At the heart of Pitchero is a set of club and team management tools that support volunteers behind the scenes. From managing teams and fixtures to sharing updates and announcements, everything links back to one central platform.
When admin tasks live in the same place as your website, information stays accurate and consistent. That means fewer errors, fewer questions from members, and less time spent chasing or correcting things manually.
For volunteers juggling multiple roles, that centralisation makes a real difference.
A website and mobile app for everyone
A modern club website shouldn’t just work for committee members. It should work for players, parents, supporters, and volunteers too.
With Pitchero, clubs benefit from:
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A clear, up-to-date website
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A mobile app that members can check anytime
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Easy access to fixtures, results, news, and announcements
Instead of relying on social media or group chats (where messages get missed), the website and app act as a reliable source of truth. Members know exactly where to go for the latest information, and volunteers don’t need to repeat themselves across multiple platforms.
Membership and payments in one place
One of the biggest opportunities to get more value from a club website is through membership and payments.
Chasing subs, tracking who’s paid, and handling cash or bank transfers can quickly become a headache. Integrating payments directly through your website simplifies the entire process.
Clubs using Pitchero can:
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Sell memberships online
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Collect payments securely
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Track payments automatically
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Reduce awkward follow-ups
Not only does this save time, it creates a more professional experience for members.
Digital sponsors that work harder for your club
Sponsorship is another area where club websites are often underused.
Rather than relying solely on banners around the pitch or logos on kits, clubs can give sponsors ongoing digital visibility through their website. Sponsor logos, profiles, and links can be displayed year-round, offering clear value and measurable exposure.
This makes sponsorship:
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Easier to manage
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More appealing to local businesses
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More sustainable long-term
- More revenue potential
- No expenditure on materials for banners/kit
- Accurate footfall information to reinforce the sponsor's commitment
A well-used website helps clubs retain sponsors and start better conversations with new ones.
Engaging new and prospective members
Your website is often the first impression someone has of your club.
Prospective players, parents, volunteers, and sponsors will all visit your site before getting in touch. A regularly updated website shows that the club is active, organised, and welcoming.
Simple things make a big difference:
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Up-to-date fixtures and results
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Clear contact informationRecent news and photos
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Information on how to join
When this content is easy to manage, and easy to find, clubs are far more likely to keep it fresh. This directly supports recruitment and growth.
Supporting fundraising through your website
Fundraising is a constant challenge for grassroots clubs, and your website can play a key role in making it more sustainable.
Rather than promoting one-off events only, clubs can use their website to support ongoing fundraising initiatives, including The Fundraising Club Lottery.
By integrating lottery promotion into the club’s digital presence, clubs can:
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Explain how the lottery supports the club
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Encourage members and supporters to join
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Build a reliable stream of monthly income
Because everything lives within the Pitchero platform, fundraising becomes part of the club’s wider digital ecosystem, not another separate task to manage.
Less duplication, less stress for volunteers
The real value of a strong club website isn’t just what members see, it’s what volunteers don’t have to do.
When fixtures, news, payments, sponsors, and fundraising all live in one place:
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There’s less duplication
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Fewer messages to chase
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Clearer communication
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More confidence that information is correct
That reduction in admin pressure helps clubs retain volunteers and makes roles feel more manageable over time.
A website that grows with your club
Getting more value from your club website doesn’t mean constant updates or technical expertise. It means using the tools available to create a simple, consistent structure that supports how your club already runs.
With Pitchero, your website becomes:
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A communication hub
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An admin tool
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A fundraising platform
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A recruitment tool
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A sponsor showcase
All working together.
When your website is fully integrated into club life, it stops being a “nice to have” and becomes one of your most valuable assets, helping your club run more smoothly today and grow sustainably for the future.
Here’s a clean, drop-in section you can add toward the end of the blog. It’s clear, supportive, and action-led without feeling pushy.
Get the best advice for your club
Whether you’re just getting started or already using Pitchero, getting the right advice can make a big difference to how much value your club gets from its website and tools.
Not already using Pitchero?
You can explore what’s available and get started here:
If you’d prefer to talk things through, you can also book a demo and see how Pitchero could work for your club.
Already using Pitchero and want to make the most of it?
If you’re looking to streamline admin, improve engagement, or explore features you’re not currently using, it’s worth booking some time with your Account Manager.
And if you have any questions at all, our support team is always happy to help. You can get in touch at: support@pitchero.com
